Pop Ummz

Brand identity for a food and beverage company specializing
in high-protein meatball meals.

Pop Ummz founder Lenny C. wanted a brand identity that embodied a “Hearty Meal” and “Pre/Post-Workout” as core concepts. The red meatball logo and custom type was designed to embody these ideas visually.

Motion design I created for marketing using the “MM” motif.

The packaging colors were designated according to protein sources, creating a clear visual system. The ‘M’ motif, positioned on the side, evokes the form of teeth, a fun way of reinforcing the brand’s identity.